Interesting reading about security bug bounty written by Eduardo Vela – http://sirdarckcat.blogspot.pt/2015/09/not-about-money.html
You got to love this part:
It is my view, that we shouldn’t call them “Bug Bounty Programs”, I would like them to be called “Bug Hunter Appreciation Programs”. I don’t like the term “Bug Bounty”, because bounty sounds a lot like it’s money up for grabs, when the attitude is that of a gift, or a “thank you, you are awesome”.